Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink Reflection and reason. Gerd Gigerenzer, Gut Feelings: Short Cuts to Better Decision Making, Penguin Books, (1st ed. ) ISBN £ (paperback). In a conversation with Gerd Gigerenzer, this German psychologist looks My research indicates that gut feelings are based on simple rules of.

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That could be why we associate intuition with the gut, Brizendine said, though in other languages the terminology for instinct has nothing to do with bowels.

We live in a world where logics and rationality are treated as gods but this book proves that intution bigerenzer work so much better, solving riddles, problems and anything with less efforts. De kracht van je intuitie. The idea is that given limited information, its wiser to rely on heuristics and intuition than to try and rationally construct a solution.

Try flipping a coin; if you’re upset by the result, you have your instinctive answer, Gigerenzer said. If the gigerenzrr is not wide enough, you scroll down the list and compare the second most essential criterion until you find the wide enough discrepancy.

Gut Feelings by Gerd Gigerenzer | : Books

Alexia Elejalde-Ruiz, Tribune Newspapers. May 24, YoSafBridg rated it liked it. Inspired by Your Browsing History. Claiming to describe how people actually think and behave, tigerenzer than how they should behave, Gigerenzer identifies rules of thumb such as sticking by your peers e.

For instan ce, “Take the Best. Oct 13, Sylvia rated it guh liked it Shelves: The reason I wanted to re-read it is to compare what Gigerenzer says about social instincts to what Matthew Lieberman has explored and written about in his recently published book “Social: Racial prejudice is an intuitive rule-of-thumb in action.


But human beings don’t work that way. I’ve gained more than I have lost you could say. Knowing the difference and adjusting appropriately is key.

Experience has taught us that brands we recognize are better quality than brands we don’t. It works better than guessing.

The quality of intuition lies in the intelligence of the unconscious: However, I didn’t think any of the core ideas were super insightful and most of the studies cited seemed a bit flawed or at least inconclusive. The insula, considered the neural center for empathy and self-awareness, is connected to the vagus nerve, which runs through the abdomen and regulates the functioning of various organs, including contraction of the gigwrenzer and intestines.

Gut feelings are believed to spring from a deeply embedded part of the brain called the insula, where bodily sensations are recast as social emotions such as guilt, pride or contempt, said Dr. Er ist mit Lorraine Daston verheiratet. The first third of the book was basically a primer in how corporations exploit the recognition heuristic to promote sales and brand loyalty, by plastering their logo on every imaginable surface because humans are more likely to “like” or “buy” something they recognize over an unknown.

Chapters of particular interest: In addition to being drastically less nerve-wrecking, this method of decision making has been proven to have a higher successful rate to reach favorable result than that of the traditional method.

He is currently the director of the Max Planck Institute for Human Development in Berlin, Germany, and lectures around the world on the importance of proper risk education for everyone from school-age… More about Gerd Gigerenzer. He says we should not be disillusioned by this knowledge of human behavior and instead use it to our advantage to sway outcomes. Gigerenzer even gives some examples of how it could be a good thing, like how it could increase the percentage of organ donors or help doctors better prioritize the symptoms and care of patients!


Gut Feelings

Please try again later. This egrd can also explain why German soldiers in Nazi era carried out the order of executing the Jew even thought those soldiers were repulsed by the order and had the chance to opt out: The value of these unconscious rules lies precisely in their difference from rational analysis—they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. In order to make sense of Gerd Gigerenzer’s Gut Feelings: Jan 01, Dinah rated it liked it Shelves: I especially like the way Gigerenzer describes that verd don’t think and feel like rational computers by giving example of the half empty half full glass.

In his book “Gut Feelings: He points out that reason works better than intution in hindsight. It is a very interesting book, and if you just let yourself go with it, highly readable.

Going with your gut

For example, thousand of years of evolution have fixed in our minds that most light comes from above. Jan 18, Bob rated it liked it Shelves: Gladwell showed us how snap decisions often yield better results than careful analysis. Next on my list: Some of this stuff was obvious, even gerdd me who is not knowledgable about cognitive science so I’d recommend this only for beginners.

Excerpts reprinted in R.