Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, . Brandwashed is at its best when Lindstrom uses his extensive client experience and list of contacts to provide a peek into corporate branding efforts. An insight. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyMartin Lindstrom. Brandwashed: Tricks Companies Use to.

Author: Fer Zuluramar
Country: Iceland
Language: English (Spanish)
Genre: Technology
Published (Last): 17 August 2012
Pages: 373
PDF File Size: 3.43 Mb
ePub File Size: 12.39 Mb
ISBN: 756-2-51575-762-9
Downloads: 73349
Price: Free* [*Free Regsitration Required]
Uploader: Shaktizshura

Meh- like the smell of burning hair or rubber. Personally, I think Martin committed a career suicide by wanting to help the masses by sharing these secrets. I could brxndwashed on for pages and pages about this book but at about pages, this book can stand for itself. You wouldn’t hear heavy metal or rap in a diner, for example. He enjoys nothing more beandwashed uncovering the hidden incentives behind all kinds of human behavior and social phenomena, and the differences between how lindstroom say we act versus how we actually act in econo-speak, we call this declared preferences versus revealed preferences.

Brandwashed offers incredible insight into the marketing and advertising industry. Picking up from where Vance Packard’s bestselling classic, The Hidden Persuadersleft off more than half-a-century ago, Lindstrom reveals: Not a lot new here — Lindstrom focuses on the general strategies sex sells, people fear social isolation, peer pressure is powerful marketers and advertisers rely on as they craft their strategies to sell products to the average consumer. It also presents the first ever evidence limdstrom prove how addicted we are to our smartphones, and how certain companies like the maker of a very popular lip balmpurposely adjust their formulas in order to make their products chemically addictive, and much, much more.


Some are sneeky, some brandwawhed essentially lies – but they all move the soul to buy – buy – buy. I hope brandwawhed are getting a little cut of the action. Don’t get me wrong, this book is fascinating and eye-opening, to say the least, mixed with a best-selling author style of writing, as I know Martin brings to the table.


I read it fairly quickly considering being a somewhat slow reader because the book is written in a way that is almost Gladwellian, mixing concepts in with interesting stories. When companies start marketing to us in the womb; Chapter – But however brandwashev they may be, they seem to get old somewhat brandwaxhed. Learn more about Amazon Giveaway.

This book will help you understand why you keep buying or willing to buy stuff you don’t actually need. So yes, I highly recommend this book.

Follow the Author

Amazon Restaurants Food delivery from local restaurants. Kees van Duyn says 7 years ago. Lindstrom does seem in favor of tighter regulations of health claims on non-drug products.

But I don’t know anyone who thinks marmalade is “fresh” as they suggest everyone does. And it is true; sometimes these stores offer deals to get you in the door.

As anyone with friends knows, if a friend tells you how much they love a product, you will value that recommendation more than almost any other source. Preview — Brandwashde by Martin Lindstrom. Well, but now you know what the truth is.

Brandwashed by Martin Lindstrom – Neuromarketing

I tried Super Freakanomics and other books that people thought were comparable but none of them made me gasp and do a triple take. Are stores not also trying to create a positive ambience for their clients? It also comes at a tough time for the neuroscience community in general. Overall, this book was an interesting read, but it’s a little frustrating, because knowing the techniques marketers and advertisers use doesn’t make you any less susceptible to them.


Jan 02, Catherine rated it it was ok.

ComiXology Thousands of Digital Comics. What Lindstrom reveals about the extent of demographic and psychological research is astounding, too.

What still surprised me, though, was how improved technology has allowed these companies to propel their efforts to new, absurd and downright creepy heights.

What he reveals about particular brands and the “symbolics” they use Whole Foods’ positioning of flowers at the entrance of every store attempts to communicate freshness through the smell and visuals, making the consumer believe the produce is fresher despite the water they use to freshen it causes it to rot faster as well as the fish at the end of that aisle is pretty interesting and enlightening. Like the Vance Packard classic “The Hidden Persuaders”, this book looks at the various means advertisers and marketers use to manipulate consumers into buying things.

I would not recommend it. Don’t we all prefer a personal touch when it comes to our shopping experiences, even if that personal touch is only perceived.