IDEALIZED DESIGN. Creating an Organization’s Future. Russell L. Ackoff. Jason Magidson. Herbert J. Addison. Prentice Hall. In this chapter, we look at the stages in idealized design because success .. of the GM Strategic Initiatives group, who worked with Ackoff on problems at GM. by Herbert J. Addison, Jason Magidson, Russell L. Ackoff Russell Ackoff, and leading practitioner Jason Magidson, Idealized Design covers every facet of this .

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A phone I can use with no hands. The room was dead silent.

Sign in Get started. All those in the room also began to laugh. Ackoff, Jason Magidson and Herbert J. Never miss a story from Blog by Sami Honkonenwhen you sign up for Medium.

Idealized Design: Creating an Organization’s Future [Book]

However, they suddenly got up and hurried out of the room with no explanation. What a learning experience desin was! Idealized Design solves problems by first thinking about the ideal solution and then working back from there to today. It turned out that he had been doing work on wrong numbers for a number of years, and I was the first one to ask him about it.

Russell Ackoff, a pioneer of systems thinking, has formulated the latter approach and calls it Idealized Design. As a result, I began to adapt and modify the procedure to fit such other applications that we describe in this book. This experience is a convincing example of how idealized design can literally move mountains of change. This would clear the phone, and one would start over.

Each group idealixed select a representative to meet with idealizde representatives at least once a week to discuss interactions.

Idealized Design — To solve a problem, start with the ideal solution

We noted suggestions on a pad mounted on an easel. The room broke out in a hubbub desitn whispered conversations saying that his statement was not true. I agreed, but it got me thinking. We have got to restart by focusing on desiging the whole and then designing parts that fit it rather than vice versa.


Idealized Design: How Bell Labs Imagined — and Created — the Telephone System of the Future

Before the year was over, the groups had established the technological feasibility of each of our many design features. Ackoff, had many years ago. This ensures that you do not erect imaginary obstacles before you even know what the ideal is. It turns out to take about twelve seconds less to put in seven digits by pushing buttons than turning desiggn dial, and additional time is saved by not occupying a line until after the number is put in and the receiver is picked up.

As a result, I spent a great deal of time in the next year with that team. The vice president looked up and glowered at the group. Addison build upon a simple notion. Because we are not changing the environment, it means that the system must be able to function and survive in the current environment.

Several weeks later, the young men appeared at one of ackof sessions looking sheepish and apologetic. Nothing better illustrates the power of this idea in action than the experience that one of the authors, Russell L.

He said he had not known either but had looked it up before he came to the meeting. All eyes turned to it, and there he was. Almost every hand in the room went up. Doing it how we most often do it, starting from today and moving towards the ideal, can be limiting. After the amendities, I asked him if he had ever done any work on wrong numbers. The seven of us, six from the labs and I, met in a small breakout room.

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Idealized Design — To solve a problem, start with the ideal solution

We have assumptions about the current state of things, which might not hold true. We decided to list the properties we wanted a telephone to have. Therefore, gentlemen, we are going to begin by designing the system with which we would replace the existing system right now if we were free to replace it with whatever system we wanted, subject to only two not-very-restrictive constraints.

They did not know why they were laughing, but it released the tension that his unusual behavior had created.

The one that is responsible for this book took place in Idealized design is a way of thinking about change that is deceptively simple to state: Idealised I was able to save credibility a bit because I knew the head of the psychology department at the labs. The design must be technologically feasible. As we described what we were trying to do, they began to whisper to each other and were soon more absorbed in their private conversation than in what we were saying.

Among these are touch-tone phones, consumer ownership of phones, call waiting, call forwarding, voice mail, caller ID, conference calls, speaker phones, speed dialing of numbers in ackotf, and mobile phones. The first few were as follows: By focusing on ackiff we want right now, we can eliminate that potential source of error. By removing the constraints we clear our minds to think creatively.